Whether you shop at a Whole Foods or not, what Amazon is about to do with its’ newly acquired 500 plus stores affects you. According to Melody Hobson of Ariel Capital Management and the TJMS “Money Monday’s” segment (on Atlanta’s KISS 104.1 FM), these 500 stores are located in America’s riches zip codes. That combined with its’ five million Amazon Prime customers gives it leverage to change the grocery store business and affect how and where you shop.
Cincinnati based Kroger recently lowered their grocery prices and eliminated their 5% senior discount on Wednesdays. In an all out price war with Walmart, Kroger is not satisfied with their 9% market share. Being the nation’s largest retailer, Walmart has 20% of the grocery market.
Here is the link for Melody’s segment about Amazon. It will broaden your vision on how Amazon is aggressively increasing their market share and changing how we buy everything. Now they are focusing on groceries which will affect the entire industry: